Genuine Real People in the Age of AI

AI seems to have already taken over the world, but not so fast! Real people represent and speak for brands the best, and here's why...

The Guest 

Jill is the founder of GENUINE: The Real People Company, where for over 30 years, she and her team of casting directors, project managers, and researchers have skillfully cast real people whose authentic, captivating stories humanize brands. 

Combining her warmth, empathy, and entrepreneurial spirit, Jill sets the strategy for projects and GENUINE’s overall direction. From Super Bowl commercials to healthcare videos featuring patient ambassadors, viral social media, and user-generated content, GENUINE’s time-tested process builds trust and emotional resonance, helping brands truly connect with consumers through real-people storytelling. 

Jill’s vibrant energy and dynamic leadership attract compelling people to every project, and she continues to partner with global brands including Dove, Merck, Bausch + Lomb, Cricket Wireless and American Express to create impactful campaigns. 

Website

https://genuinerealpeople.com/.

Work

https://genuinerealpeople.com/work/all-work/. 

Connect

https://genuinerealpeople.com/get-cast/mailing-list/